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2012 ANNUAL REPORT
22
GB Auto is the largest player in the
Egyptian passenger car market in terms
of sales revenue, market share and
production capacity. The company holds
the exclusive license to assemble and
distribute Hyundai and Geely passenger
cars, and import and distribute Hyundai
and Mazda passenger cars, as well as spare
parts for all the brands.
GB Auto is also a leading player in the
Iraqi passenger car market, where it is the
sole distributor of Hyundai passenger cars
and spare parts.
Early in 1Q13, the company announced
that it has entered the dynamic Libyan
and Algerian passenger car markets
where it sells Geely passenger cars in joint
ventures with local partners. The compa-
ny continues to seek additional represen-
tations in the wider region.
Through Hyundai, Mazda and Geely,
GB Auto is able to market a variety of
products with a diverse range of sizes,
prices and engine capacities, ranging from
1.1-liter engine capacity cars to SUVs of
over 2.0 liters.
Over the years, the company has solidi-
fied its market leadership with a dedica-
tion to value, unparalleled service and
best-in-class products.
GB Auto created its “one-stop-shop” ap-
proach to retail auto buying by vertically
integrating sales, consumer finance and
after-sales support. Its commitment to
total customer care allows the company to
offer Egypt’s car-buying market a power-
ful value proposition — GB Auto has
positioned Hyundai cars as the best value
for money, and now looks to do the same
with its new brands, in its new markets.
With Egypt’s largest sales and after-
sales network, GB Auto has transformed
the nation’s new car experience. The
company’s 3S business model promises
showrooms, services and spare parts. GB
Auto’s seven large service centers and
more-than 605 service bays, 21 owned
showrooms and numerous partnerships
with independent automotive retailers,
and a spare parts distribution channel
that stretches across the country delivers
Egypt’s car market comprehensive service.
GB Auto has begun building Iraq’s lead-
ing after-sales service franchise based on
this model, with three service centers now
open in the country.
GB Auto’s start-to-finish customer
orientation has helped make Hyundai’s
resale value the highest in Egypt. The 3S
model has helped make Hyundai cars
synonymous with positive customer care
and has strengthened GB Auto’s brand
and boosted its market position across its
product offerings.
The past several years have seen GB
Auto invest in the expansion of its as-
sembly capacity, culminating in the
revamping of its Prima facility, which
it inaugurated in October 2012. The
Passenger Cars