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2012 ANNUAL REPORT
46
GB Auto has always striven to positively
impact the communities in which it
does business, in part through donations
to hospitals, training foundations and
educational funds. Taking this corporate
consciousness to the next level, in 2010
the company created a CSR department
with the aim of streamlining the com-
pany’s CSR strategy and goals.
Vision
GB Auto recognizes its position within
the Egyptian community and the impor-
tance of contributing to the well-being
of the communities in which we operate.
GB Auto believes in the necessity of en-
hanced cooperation between the private
sector and civil society and close inter-
action with governmental authorities
in order to overcome socio-economic
challenges.
Mission
Reducing poverty and raising standards
of living in Egypt by fostering:
• Education
• Environment
• Social Actions
CSR Philosophy
Sustainability is at the heart of all of our
CSR activities. A one-time donation may
feed a village for a month, but if you in-
vest in the underlying infrastructure and
education surrounding that project, that
same village will develop the skills to
feed itself for generations to come. Our
development initiatives are the result of
thorough research and targeted funding,
ensuring that money goes where it is
most effective.
Key Highlights of 2012
In 2012, GB Auto continued its part-
nership with the Resala Foundation,
an Egyptian non-profit development
organization. Together, we identified two
community projects to support and fund
this year.
The first project was for a desalination
Corporate Social Responsibility
plant in Mandisha, a village in the Baha-
riyya Oasis. Plagued by a lack of potable
water and the corresponding health risks
of liver disease and kidney failure, the
community of Mandisha was in desper-
ate need of safe drinking water. Thanks
to the new water desalination plant,
which was completed this year, more
than 5,000 families now have access to
potable water.
The second initiative organized and
funded the construction of a bakery in
the village of Gezirat Al Salaam, which
was chosen because the villagers had
been facing severe bread shortages. With
the completion of the bakery, the vil-
lage’s more-than 6,000 families are now
supplied daily with ample quantities of
bread, and 25 much-needed jobs for vil-
lage residents have been created.
Funding comes in part from customer
donations made when they bring their
vehicles in for maintenance. The dona-
tions allow customers and GB Auto to
alleviate in part the hardships affecting
Egypt’s underprivileged.