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58 • 2017 ANNUAL REPORT
2017 ANNUAL REPORT • 59
in Cairo (AUC), German University in Cairo (GUC) and
German Chamber of Commerce. We’ve also cast the
net wide by collaborating with a number of organiza-
tions such as the Association for the Development and
Enhancement of Women (ADEW), AMIDEAST and the
USAID, allowing us to expand our sourcing methods for
new employees and reach a wider pool of recruits.
Compensation and Benefits
Committed to maintaining the wellbeing, satisfaction
and motivation of our employees, GB Auto made sure to
develop and add to our compensation, benefit, and bo-
nus schemes across all job grades in light of the Egyptian
pound’s devaluation. GB Auto carried out individual
performance appraisals and salary reviews for every
employee, benchmarking and increasing salaries to help
ease the burden off workers. In order to retain employ-
ees, GB Auto updated its HR operations and continued
its Employee Stock Ownership program. A new pension
programwas also launched in cooperation with Allianz
Life Insurance Company and EFG Hermes to help guar-
antee employees’ financial benefits after retirement.
We also reassessed and updated existing benefits to
help employees better cope rising inflation. Rolling out
At GB Auto, we believe that our people are not only the
backbone of our organization, but the driving force
behind our success in our home market of Egypt. As
an employer of choice, we strive to provide our em-
ployees with a safe and enriching work environment
through clearly outlined and implemented policies,
procedures and benef it and compensation structures.
This year, the Human Resources (HR) department
worked under the theme of transparency and employ-
ee empowerment, developing various initiatives and
projects to enhance the “GB Employee Experience” for
its 10,158 staff members.
In 2017 and through 2018, the HR department has been
working on developing an environment that integrates
three core strategy planks: engagement, culture and
performance management. This comprehensive strat-
egy was funneled this year into the following initiatives.
Recruitment
Keen on attracting the best employees for the company,
our recruitment team has worked hard on our employer
branding and relations to secure top talent. In 2017, GB
Auto participated in several employment events held by
organizations that included the American University
Our
People
fringe benefits such as flexible working hours, meal al-
lowances, and free transportation to all employees, GB
Automade sure to encourage a healthywork-life balance
for its staff. The company also continued to secure em-
ployees travel opportunities at discounted prices, aswell
as signed several agreements with a variety of retailers
such as Sadko, B-Tech, and Cinnabon, to provide special
deals and offers to employees.
Employee Development
GBAuto has put in place a comprehensive strategy to re-
ward and grow talent fromwithin, encouraging effective
communication, transparency, and fairness to drive its
business forward.
Up until 2017, GB Auto ran a Potential Leader Program
(PLP), offering employees an intensive executive man-
agement diploma at AUC. Starting 2018, the program
will be rebrandedGBStars, withmore employees eligible
to enroll in different learning and professional develop-
ment paths that will cater to their individual, unique
needs to match the requirements of the business. GB
Auto also initiated the GB Super Hero reward program,
providing recognition to employees who accomplished
extraordinary achievements within the company, and
Our People
restructured the employee development Ignition Pro-
gram to achieve better outcomes.
Employees at all levels are presented with many oppor-
tunities to engage and add insight to the organization
through Skip Level Meetings held with HR Business
Partners. Training plays a pivotal role in the company,
with GB Academy running several workshops to equip
employees with a variety of technical, managerial, and
soft skills throughout the year.
Health and Safety
In 2017, GB Auto upgraded its medical insurance net-
work to Prime Health Medical Services, offering up-to-
date medical insurance that covers all employees for
regular health care. Under the new insurance plan, em-
ployees are now eligible to enroll their family members.
The company also provides a life and accident insurance
policy to all its staffmembers free of charge.
GB Auto continues to support employee wellness initia-
tives that take place throughout the year. During the
holy month of Ramadan, GB Auto distributed 3,520 food
boxes across different governorates in Egypt to its em-
ployees, at a total cost of LE 193,200.