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Passenger Cars
GB Auto is a leading Passenger Car importer, assembler, and
distributor in the Middle East and North Africa. In Egypt, it
is the largest player in the market, as the sole representative
of Hyundai, Geely, Mazda, andmost recently Chery Passenger
Cars, and the owner of the largest nationwide distribution and
after-sales service network. GB Auto also has an established
regional footprint, distributingHyundai Passenger Cars in Iraq
andGeely Passenger Cars inAlgeria. GBAuto serves the Egyp-
tianmarket with both CKD and CBUproducts while operating
in Iraq andAlgeria with CBUunits.
Motorcycles and Three-Wheelers
GB Auto is Egypt’s exclusive assembler and distributor
of motorcycles and three-wheelers from Bajaj, the largest
global manufacturer of three-wheelers, often known as auto-
rickshaws. GB Auto imports semi-knocked-down (SKD) units
from the Indian producer, and assembles and finishes the
vehicles locally at the company’s Sixth of October City Indus-
trial Zone factory. The company has been the country’smarket
leader for the popular vehicles since it first began importing
them in 1999, thanks to its efforts to provide quality, low-cost
after-sales service to this segment’s price-conscious consum-
ers, and later as the company introducedfinancing for this line
via Mashroey. In line with its expansion strategy, GB Auto has
also introduced Bajaj three-wheelers to the Iraqi market and is
optimistic about their long-termpotential.
Commercial Vehicles and Construction
Equipment
The Commercial Vehicles and Construction Equipment line of
business offers a wide range of assembled-in-Egypt trucks and
locally manufactured buses under exclusive agent and distribu-
torship agreements with Fuso and Volvo. GBAutomanufactures
and distributes semi-trailers and superstructures (i.e., oil and
chemical tankers as well as concrete mixers). This business unit
also distributes earth moving equipment, road machinery, and
power generators in Egypt under a distribution agreement with
Volvo Construction, SDLG, and AKSA. It also distributes YTO
tractors in Egypt, and produces buses for domestic and export
markets throughGBPolo (a state-of-the-art facility inpartnership
with global leader Marcopolo and using Volvo, Fuso, Iveco chas-
sis).
Tires
GBAuto has agreements with a number of original equipment
manufacturers (OEMs) to distribute a wide variety of tires in
five countries. In Egypt, the company distributes Lassa, Yo-
kohama, Westlake, and Double Coin tires, while it distributes
Westlake, Diamondback, and Jumbo in Iraq. In Jordan, GB
Auto distributes Triangle, Diamondback, and Jumbo tires, and
offers Lassa, Grandstone, and most recently, Goodyear tires in
Algeria. Given the ongoing challenges on the ground in Libya,
GB Auto is liquidating its assets and inventory in the country
as it prepares to fully exit themarket.
Financing Businesses
GB Capital serves as the group’s financial arm, and is respon-
sible for the Financing Businesses line, which consists of
five independent companies comprising GB Lease (financial
leasing), Mashroey (asset-based microfinance lending to
eligible clients), Drive (consumer finance and factoring),
Haram (car rental on a quasi-operational lease basis), and
the newly-launched Tasaheel (microfinance). The aim of GB
Capital is to develop a well-diversified and synergetic group
of financial services building on the spirit and strategy of GB
Auto while maintaining a high level of focus and specialized
expertise within each company. GB Capital is constantly on
the lookout for new additions to complement its growing and
successful portfolio.
Others
The company’s Pre-Owned Vehicles division, Fabrika, is
rolling-out a Western-style pre-owned car operation at all GB-
owned points of presence in Egypt. GB Auto’s Lubricants busi-
ness, PAL, distributes G-Energy and Gazprom Neft-Lubricants
at GB Auto-branded and third-party points of presence in the
Egyptianmarket under an exclusive strategic alliancewithGaz-
prom Neft. The company’s Retail arm, 360, will operate retail
after-sales outlets to distribute tires, tire parts, batteries, spare
parts, and lubricants. These points of presence will also offer
services, including tire installation and balancing, battery ser-
vice, and the sale and injection of lubricants in select locations.
Our Business
Units and Brands
16 | GB Auto |
2015
Our Business Units and Brands