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Corporate Social
Responsibility at GB Auto
Corporate Social Responsibility (CSR) has always been an
important part of GB Auto’s business philosophy. We have
always been keen to contribute, in a variety of ways, to the
well-being of our people, the environment, and the commu-
nities in which we live and work.
In 2015, in an effort to align our CSR initiatives with our
business strategy and ensure they are managed in a business-
driven approach, we established an independent and fully-
fledged CSR department.
GB Auto’s CSR strategy rests on four primary pillars that
we believe are important for our business, community, and
stakeholders. Our goal is tomake CSRpart of the value propo-
sition we offer our customers, business partners, investors,
and employees, and to communicate and measure our CSR
ambitions and efforts.
Our Commitment to Vocational Education
Our first area of focus is Vocational Education and Training,
which centers around skill acquisition – vital for the growth
and competitiveness of the Egyptian economy. The absence
of a competent workforce hinders economic development
and reform, leaving industrial sectors in Egypt in dire need
of skilled and well-trained labor. Vocational Education and
Training aims to provide workers with the skills they need to
meet the evolving needs of employers and the economy. GB
Auto works closely with the Egyptian government and local
educational institutions to developmore efficient education-
al systems andmodules at schools and training facilities. Our
short-term goal is to adopt and reform automotive schools in
Cairo, and in the long run we aim to extend our reach to the
whole of Egypt.
Our Promise to our People
Our second area of focus is our People. Our employees are
fundamental to our success, and we hold their health and
safety in the highest regard. GB Auto HR’s newly-launched
medical department, together with CSR, are charged with
implementing proactive, relevant, and efficient employee
wellbeingprograms thatmanage thehighly complex, diverse,
and ever-changing health and safety needs of our employees
in the workplace. As we believe that employee wellbeing is
at the core of GB Auto’s new sustainability model, the CSR
department, in collaboration with the medical department,
ran annual medical check-ups and launched seasonal flu
vaccination and health awareness campaigns. We also
launched employee engagement surveys to gauge and assess
staff members’ views on all matters pertaining to the quality
of their work environment.
Our Concern for Safer Roads
Our third area of focus is Road Safety. GB Auto recognizes
the gravity of the road safety problems all Egyptians face. Car
accidents are the second major cause of fatalities in Egypt,
killing around 12,000 people a year, according to a World
Health Organization (WHO) report. GB Auto is committed
to protecting the lives of its employees, customers, and sup-
pliers by helping raise awareness and encouraging drivers to
become more safety conscious.
Our Responsibly towards our Community -
Philanthropy
GBAuto continues to focus on fulfilling its Philanthropic Du-
ties, going beyond the prevention of potential harm to help-
ing improve public welfare. In 2015, the company invested
over LE 4 million in projects that aided in the creation of op-
portunities for disadvantaged members of Egyptian society,
and those who struggle due to identity, financial status, and
gender. We have supported mothers-in-debt, organized or-
phan days at Kidzania, and provided funding to foundations
that support street children.
Vocational
Education
and Training
People -
Employee
Well-Being
Road
Safety
Philanthropy
– Our
Community
The Four Pillars of CSR
42 | GB Auto |
2015
Corporate Social Responsibility