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Regional
Footprint
cess of the GB Auto model in another
key regional market.
The company also has an established
presence in Algeria, with key brand rep-
resentations and sales and after-sales
operations having begun in 2013. GB Auto
has established a foothold in the Algerian
market —withmanagement control — in
cooperation with the Group Rahmoune, a
strategic player in the Algerian economy,
GB Auto is a leading regional player,
complementing its Egyptian operations
with a strong presence in Iraq and a
growing presence in Algeria. Head-
quartered in Egypt, GB Auto’s deep
commitment to and understanding
of its home market, combined with
strong management and a sound strat-
egy, helped it springboard from a local
concern to a regional success story.
The company first announced in 2009
that it was exploring opportunities for
growth outside of Egypt, and, in 2010
entered a joint venture to distribute
Hyundai vehicles in Iraq, subsequently
boosting operations and increasing its
brand representations. In 2014, passen-
ger car operations in Iraq accounted for
20.7% of the company’s total revenues
— proving the compatibility and suc-
Libya
Passenger
Cars
Tires
Algeria
Passenger
Cars
Tires
Ghabbour Auto | 2014 ANNUAL REPORT
14