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Our Lines
of Business
and Brands
Passenger Cars
GBAuto is a leading passenger car import-
er, assembler and distributor in theMiddle
East and North Africa. In Egypt, it is the
largest player in the market, as the sole
representative of Hyundai, Geely Emgrand
and Mazda passenger cars and owning
the biggest nationwide distribution and
after-sales service networks of any brand.
GB Auto also has an established regional
footprint, distributing Hyundai passenger
cars in Iraq and Geely Emgrand passenger
cars in Algeria, with operations on pause
in Libya. GB Auto serves the Egyptian
market with both Completely-Knocked-
Down (CKD) and Completely-Built-Up
(CBU) products while operating in Iraq,
Algeria and Libya with CBU units.
Motorcycles and Three-Wheelers
GB Auto is Egypt’s exclusive assembler
and distributor of motorcycles and three-
wheelers from Bajaj, the largest global
manufacturer of three-wheelers, often
known as auto-rickshaws or tuk-tuks.
GB Auto imports Semi-Knocked-Down
(SKD) units from the Indian producer
and assembles and finishes the vehicles
locally at the company’s Sixth of October
City Industrial Zone factory. Since it first
began importing and selling three-wheel-
ers, the company has been the country’s
market leader for the popular vehicles, in
part due to its efforts at providing quality,
low-cost after-sales service to this seg-
ment’s price-conscious consumers, and
later as the company introduced financ-
ing for this line via Mashroey.
Commercial Vehicles and
Construction Equipment
TheCommercialVehicles&Construction
Equipment line of business offers a wide
range of assembled-in-Egypt trucks
and locally manufactured buses under
exclusive agent and distributorship
agreements with Fuso and Volvo. GB
Auto manufactures and distributes
semi-trailers and superstructures (i.e.,
oil and chemical tankers as well as
concrete mixers). This business unit also
distributes earth moving equipment,
road machinery and power generators
in Egypt under a distribution agreement
with Volvo Construction, SDLG and
AKSA; distributes YTO tractors in Egypt;
and produces buses for domestic and
export markets through GB Polo (a
state-of-the-art facility in partnership
with global leader Marcopolo and using
Volvo, Fuso, and Iveco chassis).
Tires
GB Auto has agreements with a number
of Original Equipment Manufacturers
(OEMs) to distribute a wide variety
of tires in five countries. In Egypt, the
company distributes Lassa, Yokohama,
Westlake and Double Coin tires while
it distributes Diamondback, Triangle,
Westlake and Jumbo tires in Iraq.
In Jordan, the company distributes
Triangle, Diamondback, and Jumbo
tires; in Algeria it distributes Good-
year, Lassa and Grandstone tires; and
in Libya, the company has adopted a
wait-and-see approach.
Financing Businesses
GB Capital serves as the group’s financial
arm and is responsible for the Financing
Businesses line, which consists of four
independent financial services companies
comprising GB Lease, which offers finan-
cial leasing services to a wide range of
companies; Mashroey, which offers micro-
finance services to individuals throughout
Egypt; Drive, whichoffers factoring services
to individuals and companies; and, most
recently, Haram Limousine, which offers
car rental / quasi-operational leasing ser-
vices. The aim of GB Capital is to develop
a well-diversified and synergetic group of
financial services building on the spirit
and strategy of GB Auto while maintaining
a high level of focus and specialized exper-
tise within each company. To that end, GB
Capital is also on the lookout for new addi-
tions to complement its portfolio.
Others
GB Auto’s newly launched Lubricants busi-
ness distributes Gazprom Neft-Lubricants
at GB Auto-branded and third-party
points of presence in the Egyptian market
under an exclusive strategic alliance with
Gazprom Neft. The company’s Fabrika is
rolling-out a Western-style pre-owned car
operation at all GB-owned points of pres-
ence in Egypt. GB Auto’s Retail arm will
operate retail After-Sales outlets to distrib-
ute tires, tire parts, batteries, parts and lu-
bricants. These points of presence will also
offer services including tire installation and
balancing, battery service and the sale and
injection of lubricants in select locations.
Ghabbour Auto | 2014 ANNUAL REPORT
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